Boost Your Website's Conversion Rate

When it comes to metrics Conversion Rate is one of the main and most important metrics to spotlight. Let me explain why, because for example lets say you have 10,000 visitors per month converting at 1.3% that will equal 130 sales for you that month, now compare that to someone with half the visits (5,000 per month) and that person is converting at 4% that is 200 sales 70 more sales than you in only half the visitors - that is the power of conversion rates. Having traffic on your website is great however, that is the first step you must turn the traffic into paying customers.

Raise your conversion rates using these simple and effective tips.

Design a Simple and Responsive Website

Nowadays People are able to access the internet from several devices, ranging from smart-phones to smart TV's. So it is vital that your website is user friendly regardless the device being used by visitors, next you want to reduce options and distractions to quickly guide customers to your desired outcome.

When it comes to the design of your website simplify it because clean flat designs convert at a higher rate. A smooth layout guiding customers down your path will consistently get you results. Having a simple design is even more important if your product or service is complex you want to avoid the fancy, complicated design that will hurt your conversion rate.

Put Any Reviews, Testimonials, or Guarantees in Plain Sight

Reviews, testimonials, or guarantees can really benefit your conversion rates because shoppers want to feel certain that they are making the best choice in terms of product or service and that they are dealing with a credible business, the best way to give your customers this feeling is to show them.

Show them by strategically placing reviews, testimonials, and guarantees throughout your website. Strategically meaning that you place them in a way that they use the info to make a decision to move forward. You never want your customers to dig for this type of information, place it right in front of them and SHOW them the value of doing business with you.

Present the Benefits of Your Product or Service

By highlighting your key benefits on your website, you’ll increase your conversion rates. Why? Because consumers want to know what's in it for them. Features can show the characteristics of a product or service, and features are only valuable if customers see those particular features as beneficial to them.

Customers buy products and services because they want to fill a need or solve a issue. So paint a picture of how the benefits of your product or service will help get them closer to solving there problem and make there life easier, from there you have to execute and deliver on what you promised your customer.